D-AIM, a game changer in relationship marketing in which Sofiouest is the historical investor, and Splio, another French software publisher serving brands and their customers, have just joined forces and raised €10 million to accelerate the development of individuation marketing®. An exciting adventure supported by Sofiouest, the main investor of the new group.

A new step in the amazing adventure led by Stéphane Amarsy, that of a relationship marketing consultancy that 3 years ago turned into a software publisher to become the pioneer of individuation marketing®. This strategic pivot by the company, supported by Sofiouest, was the result of a shared conviction: Customer marketing is reaching saturation; the processing of data by artificial intelligence (AI) is opening up a new era, that of the development of truly personalized relationships between a brand and its customers, that of natively ethical marketing, based on respect for each person’s uniqueness. Since then,
D-AIM has successfully deployed this new approach, making it possible to dedicate a virtual marketer to each customer, involving the largest players in the retail, media, telecom, and banking/insurance sectors, in Europe as well as in North America, Africa and the Middle East.

In order to better support its customers, D-AIM has just taken a new strategic step to enhance its value proposition by merging with Splio in October 2021. Splio is another French software publisher offering a loyalty marketing platform dedicated to retail, e-commerce and restaurant brands in Europe and China.

This merger pools their know-how, expertise and resources, creating the European champion of tomorrow’s customer marketing, with a SaaS platform that is unrivalled in the market. The platform covers the entire value chain of tomorrow’s relationship marketing, from data structuring to marketing activation, including augmented customer knowledge and marketing individuation engines®through AI.

With more than 250 employees in 9 offices in Europe, North America, Middle East/North Africa and China, this new group already has more than 500 client brands in 5 key industries: retail & e-commerce, banking & insurance, foodservice, telecom, and media.

In terms of governance, Stéphane Amarsy is becoming Chairman of the Board of the new entity and Mireille Messine, who was previously managing Splio, has been appointed CEO.

Their shared goal is now to accompany brands in a radical transformation of their customer marketing through the adoption of individuation marketing®, and to multiply Splio + D-AIM’s revenue seven-fold by 2025.

To enable this accelerated development, their merger was followed by a €10 million fundraising round. All investors already present in the capital of both companies, Ring Capital (Splio), Alliance Entreprendre, Omnes Capital, Swen Capital and of course Sofiouest (D-AIM), have reaffirmed their commitment.

Sofiouest, the main investor of the new company, is excited to support its management team in the future development of such a well-positioned player in a rapidly changing market.

To read the press release