Optimising the impact of advertising to drive in-store traffic and generate additional sales

For over 10 years, Locala has been developing an omnichannel platform for major retailers, restaurants and car dealerships. With its proprietary data combining online and offline consumer behaviour, Locala enables 500 brands worldwide to evaluate the performance of their stores against their local competitors in real time. Marketers can then identify the best consumer customers in their vicinity, generate incremental traffic to the outlet and measure the return on investment to reach the maximum potential of each outlet. Founded in 2012, the company has a workforce of over 150 employees and currently covers more than 50 markets via its offices in the US, Europe, Asia and the United Arab Emirates.

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CHRISTOPHE COLLET, CEO.