The merger gives birth to a visionary group in the Martech universe, ready to transform customer marketing with a SaaS platform unmatched on the market

– More 250 employees and 9 offices in Europe, North America, MENA and China

– A customer portfolio of more than 5 00 brands, ranging from medium-sized companies to large groups of 5 key industries (retail & e-commerce, banking & insurance, catering, telecoms and media)

– One and the same vision: to support brands in a radical transformation of their customer marketing by adopting marketing individuation® to gain a significant competitive advantage

– Fundraising of 10 million euros for an immediate acceleration of the newly created group

Paris, October 27, 2021 – The General Meetings of the companies Splio and D-AIM have just voted for the merger of the two companies. The two French software publishers have signed the pooling of their know-how, expertise and resources to initiate a significant shift towards the customer marketing of tomorrow.
Stéphane Amarsy takes on the co-chairmanship of the Board and Mireille Messine is appointed CEO of the new entity , with the common ambition to multiply turnover by seven by 2025 with value-creating, respectful and responsible marketing.

Individuation Marketing® is the mantra of the newly created group. A common vision on the growing importance of artificial intelligence and data as an essential element of marketing has indeed led the two CEOs to become one by merging their two companies. From this merger is born a new SaaS platform that covers the entire relationship marketing value chain: from data structuring to marketing activation, including increased customer knowledge and of course marketing® individuation engines boosted by artificial intelligence.

Stéphane Amarsy has made a major strategic pivot over the past three years to transform his company, renamed D-AIM in 2020, into a pioneering software company in Individuation Marketing®. This platform, which empowers the use of data by AI, makes the most relevant marketing decisions for each customer. Artificial intelligence has become essential to address each of them in a unique way.

“Beyond a human encounter that carries common values, the merger with Splio considerably increases the operational possibilities for our customers. Loyalty program and differentiated engagement allow to consider the uniqueness of each customer to manage a holistic relationship with the latter. Individuation marketing is a unique value proposition that is enriched considerably with Splio! “, Stéphane Amarsy, Chairman of the Board of Splio + D-AIM.

Mireille Messine lived several lives before taking the reins of this new company which will unveil its name in the coming weeks. From her years as customer marketing director at Sephora, Printemps or Go Sport, to name just these brands, she only retained the desire to make the most of customer knowledge to best personalize customer relations and achieve her goals.

“Customer marketing has reached saturation point, brands are always investing more for less ROI each year. We have to get back to basics, let marketers focus on the customer and their core business, while AI takes care of repetitive tasks and seizes opportunities ”affirms Mireille Messine, CEO of Splio + D-AIM . “My role today is to ensure that all marketers, without Data Scientists available, have access to data intelligence and to make Individuation Marketing® a lever for growth for all brands. “

This platform will give back to marketing teams their central role, namely brand strategy and the creation of high added value content for their customers, while artificial intelligence will focus on the automation of tasks that humans do not. can take over when we want to address hundreds of thousands or even millions of consumers in an individual way. The implementation of large-scale Individuation Marketing® projects will transform Marketing departments often seen as cost centers into true champions of income creation.

The investment funds that have already financed each of the companies have reaffirmed their commitment and their confidence in participating in this fundraising of 10 million Euros for the newly created group. Ring Capital, Sofiouest, Alliance Entreprendre, Omnes Capital and Swen Capital are in a real process of supporting their scale-ups in their growth. The major objectives of this new fundraising will be to strengthen the technical, R&D and Sales & Marketing teams as well as accelerate the conquest of new international markets.

“The merger between D-AIM and Splio is in line with our investment strategy: to promote build-ups and position our investments as market consolidators, as here with Splio by adding strong data and AI expertise and by opening up new verticals. This merger makes all the more sense for Ring Capital as the two companies share the same vision and the same commitments on impact issues. “ comment Marie-Capucine Lemêtre, partner at Ring Capital.

Patrice Hutin, Deputy CEO at Sofiouest adds: “With this operation D-Aim and Splio mutually reinforce their presence in the marketing individuation value chain. It is very exciting to participate in the creation of a European champion led by a duo of exceptional and extremely complementary leaders. Beautiful adventure in perspective! ”

About Splio
Splio is a loyalty marketing platform that allows brands to recruit, retain and engage their customers over the long term on all channels. Splio consolidates all marketing activation needs into a single platform, enabling retail, e-commerce and restaurant brands to build lasting relationships with each of their customers.

More than 400 brands across Europe and China use Splio on a daily basis, including Longchamp, La Grande Récré, Bazarchic, Cojean, Fnac, Balzac Paris, Minelli, Le Slip Français, Bricorama, Rue du Commerce and GiFi.

About D-AIM
D-AIM supports its clients in adopting Individuation Marketing®. By giving AI the responsibility to identify the best communication opportunities with each individual customer D-AIM allows brands to dedicate a virtual marketer to each of them.
This solution, which responds to the growing need for more ethical and empathetic customer marketing, is deployed among the largest players in retail, media, telecoms and banking-insurance.

D-AIM is present in Europe, North America, Africa and the Middle East.